But company CEO Tim Sweeney says these agreements will ultimately benefit gamers, as they are the "only strategy" of ending the current 70/30 industry-standard model that sees 70 percent of a game's sales go to the developer/publisher and 30 percent going to a storefront. Metro Exodus, Phoenix Point, and Borderlands 3 also faced a backlash over their Epic Games Store exclusivity deals. It's especially hurtful since we've had such a positive, supportive relationship with our audience throughout development." We've been getting thousands if not tens of thousands of hateful, threatening messages across every possible platform nonstop. "This whole thing has just devastated us.
"We really misjudged how angry so many people would be," the pair said, in a message to the Ooblets Patreon community.
While the UK developer, which consists of just Rebecca Cordingley and Ben Wasser, was expecting some backlash from its decision, the extent of the anger took it by surprise.
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